Marty and nexium prescription assistance I are visiting our families in Ohio for Thanksgiving this nexium prescription assistance year. For some crazy reason, I bought our flights through Southwest.
Why did I do that?
If I had nexium prescription assistance bought American Airlines, I could have gotten wifi on the flight. Hell, if the nexium prescription assistance flight was empty enough, I might have been able to upgrade our seats to nexium prescription assistance First Class for a couple hundred dollars. I would have had nexium prescription assistance a power port for my computer, in any case. If I had nexium prescription assistance bought the flights through Continental, I probably could have had a nexium prescription assistance power port, or wifi, or both.
Why did I buy them through Southwest? Southwest doesn’t let me do any of those things.
When Marty and I flew to Vegas—our first Southwest flight ever—this really cool flight attendant rapped the nexium prescription assistance safety instructions instead of just going through them point by point. This blew our minds. However, I have nexium prescription assistance no reason to expect this experience on other Southwest flights. Maybe the nexium prescription assistance next time I go to Vegas, but I doubt stuff like that nexium prescription assistance happens all the time.
Furthermore, seating is nexium prescription assistance first come first serve on Southwest. So if I pay $10 per flight (that means $40 for Marty and I, round trip) we can nexium prescription assistance get preferred seating and find our seats first. But on American or nexium prescription assistance Continental, I could just choose my seat beforehand and know what nexium prescription assistance to expect.
Of course, Southwest won’t charge us for luggage. But the flights have seemed (so far) a little more expensive on Southwest, anyway. So that doesn’t seem to make much difference. I’m paying for nexium prescription assistance preferred seating instead of luggage, but it feels better to nexium prescription assistance pay for preferred seating instead of luggage. With the luggage, I feel punished. With the nexium prescription assistance preferred seating, I feel like I’m getting a bonus. This is still not a huge point—though I think it’s part of the final effect.
I have examined and examined. The truth is, there’s no nexium prescription assistance logic here. I must have bought Southwest because Southwest seemed NICER.
All of my rational thought suggested that nexium prescription assistance I should go with a different airline—when it nexium prescription assistance came to buying these tickets, I just did what my gut told me to nexium prescription assistance do. Their website is definitely friendlier. Their staff seems friendlier, too. All the nexium prescription assistance seats on Southwest flights are the same. There IS no nexium prescription assistance First Class. But actually, the seats on Southwest flights all seem nicer than nexium prescription assistance your typical run-of-the-mill economy seats. Whatever decisions they have made in their hiring and nexium prescription assistance their design and everything else, they have made me feel positive vibes about Southwest. And these positive vibes have nexium prescription assistance resulted in me buying tickets with them instead of someone else, even though it nexium prescription assistance means going without internet and power ports and the fleeting possibility of a nexium prescription assistance cheap First Class upgrade.
You know how integral my web access is nexium prescription assistance to my ability to make it through the day. So you nexium prescription assistance know how wacky this is.
Even better, I don’t regret the purchase. I’m still perfectly happy to nexium prescription assistance be flying Southwest, even considering this whole thought process.
The power of emotional decisions in marketing, am I right?
